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ATI Celebrates 40 Years of Performance


ATI Performance Products, Inc. celebrates its 40th anniversary in 2001. The celebration will last all year with anniversary specials for racers everywhere, new 40th anniversary tee shirts, and a 40th anniversary logo on the ASA stockcar that it proudly sponsors.

ATI began in a small 3,000 square foot garage in 1961 and steadily grew from there. ATI earned a reputation for its custom-design work, attention to detail, and rigorous testing under race conditions. By staying true to these basic principles, Jim Beattie, ATI's owner and founder, built a loyal customer base that is still with him today. Motorsports became a way for ATI to showcase its products. From Jim's sportsman dragster of the 60s to the Black Magic Top Fuel Funny Cars of the 70s, ATI's commitment to better transmission and torque converter solutions through competition still continues.

In 1984, ATI sold its first harmonic damper using the same principles that made its automatic transmission and torque converter lines so successful. By designing dampers that could keep high performance engines running faster and longer at high RPMs, ATI gained a following among circle track, road course, and performance engine builders.

As ATI celebrates its 40th year in operation, the company is committed to delivering the same high quality performance components to racers worldwide for another 40 years. Call the ATI Performance Products technical staff today at 1-800-284-3433 to request a catalog.

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